When a 22-year-old Amanda started her e-commerce business, she never thought that she’d hire a freelance blog post writer to help with her content writing needs. “I thought I could handle it all by myself,” she told me. “I mean… writing isn’t such a big deal to me.”
Months passed by, and her client base was expanding. Amanda started working on clients’ projects late into the night. Updating her blog with fresh posts wasn’t one of her priorities, even though her guest posts were driving a ton of traffic to her company blog, allowing her to close profitable business deals.
Juggling these two things—business and blogging—is one of the biggest challenges not only for Amanda but also for many online businesses. Running a business is tough. It’s like running a government. Like the President, you have to be almost everywhere, working, delegating, managing, and leading.
As an e-commerce founder, you have to be committed to writing and publishing new articles on your blog. You can’t just invest all your energies in handling your clients’ work while neglecting your blog—blogging is the most-used content-marketing tactic today, according to a study by LinkedIn Technology Marketing Community.
“What if I’m busy?” you ask.
You can hire a freelance blog post writer to help promote your brand.
Exactly how do you hire a talented freelance blog post writer who can write emotional, engaging, and inspiring blog posts for your online startup? Let’s break this down into three simple steps.
The goal is to help you handle your clients while your freelance writer serves as your content marketer to build your traffic, sales, revenue, and ROI—all with quality blog post writing that wows your readers.
How to Hire a Talented Freelance Blog Post Writer
To hire a professional freelance blog post writer, be mindful of the value she’ll bring to your business.
Remember, you’re not hiring her just because she’s a famous blogger or because you admire her humorous writing voice. You want to hire a writer who will tell your brand story better and more often than you can and who will constantly entice your prospects with great value.
“But how do I find that writer?”
Simple. Follow these steps:
Step 1) Screen guest writers from popular blogs.
Step 2) Look for specific qualities.
Step 3) Make sure the writer is affordable and available.
Below, we’ve gone into more detail with each of these steps.
The Three-Step Process for Hiring Brilliant Blog Writers
Step # 1: Screen guest writers from popular blogs.
The one mistake I see a lot of B2B marketers make is visiting freelance marketplaces, such as Upwork and Freelancer, or hopping onto job boards at top sites, such as Problogger, to hire freelancers to write for them.
While it is okay to hire on these platforms—a lot of great writers contract their services there—it is not okay to use these platforms as your primary hiring medium. If you’re only interested in hiring A-class freelance blog writers who will engage your readers with their emotional blog content, hunt for them on popular blogs.
There’s a difference between a writer who will just craft words on your web page and a skilled freelance content creator who will write and educate and optimize your blog posts both for your audience and for Google.
The skilled freelance writer understands that in today’s content-driven online world, content is not king. Quality content is.
That’s why you need to hire that quality blog post writer to create world-class blog posts for you. You want your blog content to be not only highly informative but also very attractive to your prospective customers.
Of course, getting this kind of writer is not easy. However, the best way to find them is by screening for them from top media publications, such as Forbes, Entrepreneur, Inc., The Next Web, etc.
As you probably know, professional freelance writers are the engines that power these top publications with engaging content. Day in and day out, they write the amazing content you and I read on these great sites.
My point is this:
You need to hire guest writers on these platforms. Why? They will bring the same value to your business that they have brought to these popular websites. But to hire the best freelancers who will grow your business, you don’t just hunt for them on any top websites that have the highest traffic or social media following.
Here’s how to screen the best of the best freelance writers from these popular publications:
- Identify your niche. Are you a car blogger or an e-commerce vendor selling subscription services? If you’re a car blogger, you definitely need to visit automobile blogs to search for guest bloggers there. If you’re an e-commerce vendor, you should visit top business and content marketing blogs to find your blog post writer from those sites.
- Look for regular contributors. Some guest writers are not regular contributors. They’re contributors, yes, but just browse through their contributor profiles, and you’ll see that they only have one or two articles published as far back as last year. Their articles may be great, but you’re looking for the ones who are consistently producing quality work. Remember, you want the same result when you hire them to grow your blog.
- Look for words that work. That’s all that matters. You may come across a freelance blog writer who is exceptional, a skilled wordsmith, but they lack the digital marketing skills necessary to weave those words into dollars. Look for a writer who has a mix of writing, copywriting, and digital marketing expertise, so their words can persuade your readers to click, accelerate your sales, and grow your revenue.
The idea is to sift through and pick the greatest blog writers who can help communicate your ideas, grow your audience, and take your brand to the next level. So don’t rush… Take your time to look for a writer with very specific and special skills.
Let’s talk about that next.
Step # 2: Look for specific skills.
As we have established, hiring a talented freelance blog post writer is all about hiring an exceptional content writer with exceptional qualities.
When you have identified one or two writers from the top blogs in your niche, the next step in the process is to look for these three qualities:
- You don’t want to hire a writer who has little or no knowledge of your niche, no matter how good they are with words. I have made that mistake in the past. When I was building Cademica, one of my earliest websites (the site is dead now ), I hired a writer with impeccable writing style. I loved his writing prowess. I admired his catchy headlines. I was fond of his attention-grabbing intros, persuasive subheads, and impressive conclusions. So without further ado, I went straight to his Contact page and sent him an email. I hired him instantly.
Then something strange happened.
When I briefed him about my specific writing project, he told me, “I’ll give you exactly what you want.” He went ahead with the project, but when he submitted the final draft, I was furious. The guy had no subject-matter expertise in my niche. He seemed to have no basic knowledge of content marketing at all, even though he specialized in finance. So I fired him, but I ended up losing my money and my time for garbage.
The moral of the story?
The next time you are about to hire a writer, take your time to scrutinize them. Ensure that they’re a good fit and comfortable writing in your niche.
Remember that you are not just buying their writing style. You are not just buying their impressive use of words. You are not just buying their sophisticated short sentences. You are buying A-class information that’s beneficial for your readers. That’s what matters to you. That’s what you’re paying for.
So what type of writer do you need?
- A Masterful Copywriter. Masterful copywriters are not just great with words. Every great writer has some copywriting genes in their DNA. Stephen King, Ernest Hemingway, Jack London, and Tony Morrison, to name a few, all knew how to weave great value into their work, mixing information with A-level advice, spicing their craft with punchy words, persuasive grammar, and cliffhangers to amuse and seduce their audiences.
In this way, they are not only educating their readers with great information. They are teasing and entertaining them with stories that move them to act.
How, then, do you notice a writer who is also a copywriter? Look for these two qualities:
Their headline. Is it short, specific, useful, punchy, and catchy?
Their opening paragraph. What do you feel when you read a writer’s first sentence in the introduction? Do you feel excited or bored? If you feel the former, then he is a skilled copywriter. That’s the freelance writer that you should hire.
Understand that skilled copywriters don’t write salesy content. They walk the reader through, answering their burning questions, resolving their pain points, and giving them solutions while slowly building their momentum up to a sale.
- A Skilled Internet Marketer. The Internet is like a fuel to e-commerce businesses. It powers the website that serves as a storefront to a digital entrepreneur. It is used to promote a brand through online marketing, and every online startup founder engages their prospects on social media, which is powered by Internet technology.
Your writer should possess some Internet marketing skills if they are to growth hack your online business. Your blog posts shouldn’t just be published on the web. Your blog posts must be optimized for SEO—and that’s a job for your freelance writer.
The questions that you should ask yourself are these:
Is my writer knowledgeable about how online marketing works? If the writer possesses all the necessary qualities that I’m looking for, then are they available to take on my writing project?
That takes us to the third and final step.
Step # 3: Make sure the writer is affordable and available.
You may be obsessed with a famous blog post writer. You may have read and bookmarked hundreds of their posts. You may have even decided, “I’m going to save money to hire this famous writer.”
There’s nothing wrong with that. If you have the budget—or if you can save more to hire them—why not? However, the problem is… your favorite professional writer might not be available to take on your blogging project.
So, I suggest that you check in with your famous writer to see if he is available before you commit your time and resources to hiring him.
My colleague has wasted hundreds of hours chasing two popular content writers.
He was so obsessed with Bamidele Onibalusi’s and Kristi Hines’ writing styles. He’d read their blog posts, bookmarked their how-to articles, and consumed their guest posts. I don’t blame him for doing all of that.
I love these famous freelance writers as well. These are very professional writers who don’t bore you with their content. But I told him, “Look, these guys are highly experienced blog writers. Can you afford their rates? Did you contact them to see if they are available?”
He told me he hadn’t. So he began by emailing his first crush, the famous Nigerian writer, Bamidele Onibalusi. After some back and forth, Oni said that he could handle my colleague’s project, “but not at the moment.”
As for his second crush, Kristi Hines, he simply can’t afford her rates.
That was after spending days thinking, reviewing, and deciding.
Why not settle for less famous writers from the start? Freelancers you can reach out to at any moment in time, those you can afford, and those who are available to complete your writing project on time?
I’m not saying that famous writers are always busy or not available for small businesses like you. They are often available, and they can write for you, too. But because they’re experts in their niche, they have a bucket full of clients and companies who regularly throw lucrative projects at them.
That means that they are rarely idle, so they’re not always available. But if you have the money and the patience to wait, they can be yours.
The bottom line:
At some point in your entrepreneurial journey, you’re going to need a freelance blog post writer to be part of your content marketing team, especially when your company is growing—just like Amanda’s.
But you’ve got to be strategic in your recruiting and hiring process.
- Start by reviewing guest writers on top media sites.
- Next, look for copywriters with digital marketing skills.
- Finally, when you decide on a freelancer, make sure they’re affordable and available to take on your blog writing projects.
When you’ve finally hired the writer who masters your niche and matches your voice and style, your next big task is to determine if their words are bringing marketing value to your brand.
Because, in the end, it all boils down to one metric: What’s it in for me?